Even *GTA6* Has Been Surpassed! *Spider-Man 4* Trailer Hits 718 Million in 24 Hours

When it comes to the act of skyscraper swinging, the biggest fear if you put it into a game is that the sense of speed feels off; but in the trailer performance data for Spider-Man 4: Brand New Day this time, its surge curve instead looked like a textbook blitzkrieg—advancing at extreme speed with almost no resistance.

On March 18, Marvel released the first official trailer for Spider-Man 4: Brand New Day. Based on currently available information, this trailer racked up 718.6 million views in just 24 hours after release; even more astonishingly, it had already surged to 373 million views within only 8 hours, crossing the previous record line ahead of schedule. In terms of sheer data intensity, this was not an ordinary breakout hit—it directly raised the industry ceiling by another notch.

In terms of what the numbers actually show, the most noteworthy point this time is not the broad conclusion that “Spider-Man is popular,” but that it left behind the previous 24-hour record of 365 million views held by Deadpool & Wolverine by nearly doubling it. There is a very straightforward line in the original text: “In just 24 hours after release, it had already attracted 718.6 million clicks.” That number alone says enough about the scale of the battle and needs no extra embellishment.

What is even more interesting is that the gaming world got dragged into it as well. Previously, the GTA6 trailer set a 24-hour record of 475 million views, which was already a phenomenal performance; given the scale of the game industry, that result was originally more than strong enough. But Spider-Man 4 directly overtook it this time, claiming the top spot among trailers of all kinds. From a tactical perspective, this shows that the cross-demographic mobilization power of a super IP still outmatches that of a single-medium product, even when the latter is on the level of GTA6.

For the player community, this data also carries a layer of real-world significance: film and TV trailers are now competing with game marketing for the same pool of attention. Especially now that even GTA6 can no longer sit securely on the record throne, the bar will only get higher for upcoming blockbusters hoping to generate buzz with “100 million views on day one.” And looking at this vehicle-system-like distribution chain, short-video platforms, social media reposts, and fan-made edited clips are all advancing in sync—it is no longer a single-platform explosion, but full-spectrum delivery.

So in my personal judgment, this is not just Marvel winning another buzz war; it feels more like a demonstration for the entire entertainment industry: once a top-tier IP executes a concentrated firepower deployment, the efficiency of its spread can become astonishing. As for what game companies can learn from this? Not to blindly pile on celebrities and nostalgia, but to turn the trailer itself into an event. A trailer is not a notice—it should be more like a precise artillery preparation, breaking through the audience’s mindset in the very first wave.