Big Ambitions

Big Ambitions pairs building businesses with a daily routine where sleep and well-being matter too. The current price at Kinguin is ≈ $23.06; whether that is the right entry point depends on how much you enjoy organizing operations and guiding a character through New York. Compared with Steam’s current price of $25.99, this offer at Kinguin saves ≈ $2.93.

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92%Steam Reviews14.4K reviews

Released: Aug 28, 2026

Management · Economy · Simulation · Capitalism · Life Sim

KinguinBig Ambitions Steam Altergift·Platform:·Checked 2026-10-19-11%from~ $23.06(~ €20.49)Save $2.93 vs SteamBuy now

GAMIVOBig Ambitions Global·Platform:·Checked 2026-10-19-10%from~ $23.39(~ €20.79)Buy now

Steam·Platform:·United States Steam official price~ $25.99Buy now

All-time low ~ $15.40across Steam & third-party stores

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Price History

Past 36 months · Updated daily

Historical Low~ $15.402026-03Current Low Across Stores~ $25.99Steamvs. Historical Low+69%

Prices cover Steam and 39 authorized stores; only legitimate offers are counted. The chart shows weekly market-wide lows and Steam's official price across the past 36 months.

01About Big Ambitions

Build businesses across New York, growing a small shop into a larger operation or choosing another route to success. Big Ambitions combines business management with a life simulation: your character interacts with the world, works, and needs sleep and a sense of well-being. 92%% of 14,430 Steam reviews are positive.

Credits

Developer

Hovgaard Games

Publisher

Hovgaard Games

Steam player reviews

92%positiveVery Positive14,430 Steam reviews

Lowest recorded in 36 months

$15.402026-03-16 · SteamBase game · same records as the chart above; USD history, not a regional Steam low.

Language support

Language	Interface	Subtitles	Audio
Simplified Chinese	Yes	—	—
Traditional Chinese	Yes	—	—
English	Yes	—	Yes

Show 18 more languages

Language	Interface	Subtitles	Audio
French	Yes	—	—
German	Yes	—	—
Spanish	Yes	—	—
Korean	Yes	—	—
Portuguese-Brazil	Yes	—	—
Russian	Yes	—	—
Turkish	Yes	—	—
Italian	Yes	—	—
Czech	Yes	—	—
Danish	Yes	—	—
Dutch	Yes	—	—
Finnish	Yes	—	—
Greek	Yes	—	—
Hungarian	Yes	—	—
Japanese	Yes	—	—
Polish	Yes	—	—
Romanian	Yes	—	—
Ukrainian	Yes	—	—

Steam PC edition data · 2026-10-19

02Before you buy

Languages and play mode

The Steam PC version supports single-player and Steam Cloud. Listed interface languages include English, German and Simplified Chinese.

Business and everyday life

Build and manage businesses while handling your character’s daily needs; property investment is also part of the described game.

03Frequently asked questions

How does the game begin?

You start with an apartment and a first job, then can set up businesses of your own.

What kinds of businesses can I run?

Examples include shops, cafés and law firms; larger operations may call for staff and infrastructure.

Does it include life-simulation elements?

Yes. Sleep, health and happiness are part of managing your character’s life.

Popular Steam reviews

Native-language selection · 10 reviews

Selected helpful reviews in this language show both recommendations and criticisms. This selection does not represent the overall positive rating; opinions reflect the version reviewed.

RecommendedSteam player

02/22/2026

This game shows exactly why parking tickets only affect poor and mid class people. At the beginning you try very hard not to get that $125 ticket. Later, after you earn some cash you just park wherever you want and do not care. 10/10 realismShow moreShow less

18.7 hours at review560 people found this helpful

Written during Early Access

Not recommendedSteam player

02/21/2026

As many individuals on steam wish, I to would prefer to give this a neutral review. I watched this game for a long time and it seemed like it would scratch an itch in that business tycoon category. There's two elements to this, the business portion and life sim. It doesn't currently do either of those things well. Yes at the beginning it seems like its going to be challenging and fun to rent a place, choose a business, fill it with stock and furniture and start expanding as the money rolls in. But you soon realize that its really just a grind to get to the point where you have enough money to start automating your business. Then what? there's nothing to really do with your money, you can increase happiness? But the metric doesn't really do anything, and the eating is annoying, really the life sim aspect is terrible. Running your empire quickly becomes monotonous. It's early access so I'd prefer to give this a neutral since positive is not a word I would use currently. Keep your eye on this one as I think the devs will polish this up and make it great. The core is there, the overall needs a lot of refinement. I wish the team the absolute best to make this something great and thank you for what you've already accomplished.Show moreShow less

15.8 hours at review241 people found this helpful

Written during Early Access

RecommendedSteam player

03/14/2023

Another case where I wish there was an option other than Yes or No. There is the germ of a truly outstanding game here, and I definitely enjoyed my time with it. So, on that basis, yes, I recommend it. However, if you're here for a classic Tycoon game, I'm afraid you'll be disappointed, a few hours of scratching the surface will reveal that there is very little underneath, it lacks dynamism and simulation in most aspects and the longevity suffers as a result. It is possible to set up a successful business and never have to touch it again, while watching the money roll in. As a critique of capitalism, it works really well, as once you get beyond a certain size there is nothing to do but waste your money on trinkets and status symbols. Some fundamentals of retail simulation are missing: There is no modelling of staff needs - while the player needs food, rest, and happiness, staff are automata, and a full-time staff member will work 50 solid hours in a row without complaint. While staff have a preference for how many weekly hours they are scheduled, this only serves to turn scheduling into a sliding box puzzle, and as the game doesn't keep track of how many hours someone has worked in a given period, you can shuffle the board to keep them happy without penalty. Once you've set up a schedule that works, no matter how unrealistic, it stays working. And no, having random absences doesn't address this. There is no simulation of customer behaviour, the maximum number of customers per hour is the result of a formula, and this formula does a poor job of modelling the realities of the store. This can be demonstrated by comparing the number of customers per hour your business serves when you're in the store with when you're not. The game doesn't keep track of how many customers are in the store, nor how long an order takes to fulfil, and if you walk in and out of the store all your customers for that hour will disappear and take their revenue for that hour with them. Spoiler: Your business does far better when you're not there, which kills the fun and challenge of laying out your store to maximise throughput. Finally, competitors appear to be static. Rival businesses will open and close, but this seems like randomness for randomness' sake, to alter demand for products, rather than as a reaction to anything the player has done. Their businesses don't appear to have their own revenue, staffing, or stock requirements. Maybe they are modelled under the hood, but given how few of the game's mechanics are systems-driven, I doubt it. Thankfully, it's just launched in Early Access so there's plenty of time to improve it, and the roadmap addresses a few (but not all) of the issues I have. The developer seems really open to suggestions and keen to make it the best they can, and I truly hope they succeed.Show moreShow less

29.9 hours at review358 people found this helpful

Written during Early Access

Not recommendedSteam player

04/08/2023

Big Ambitions is a contender for the most aptly named game out there. This surprise title is brimming with potential and incredibly addictive gameplay right from the start. But can it hold your attention while you work and/or gamble your way to becoming the next big business magnate? The game starts quite realistically. You have no money, no car and no place to stay, which is a pretty awful thing when you live in New York City. Luckily, your rich uncle steps up to act as your mentor, tells you to grab a small business loan and to rent a place for yourself to live in as well as a property to open a tiny gift shop in. Right from the get-go, you can't help but be impressed by what the game is promising to be. You control your own character at all times, but can manage deliveries, staff and other things via your phone. You outfit your own store yourself, by purchasing individual furniture pieces, loading them into your car, driving down to the shop and then grabbing them one by one to place them. One look at the map shows you that nearly every building in the game is purchaseable and can act as either a home, a warehouse or a place to run a business in. This gets you hooked, makes you want to put in the effort to eventually own most of the city. Maybe you could control the entire liquor market and create artificial shortages to manipulate the demand... The possibilities seem endless, especially once your uncle tells you that demand for certain products fluctuates and is also different for each neighbourhood. This is the part of the review where I finally tell you why it is marked as a negative one. The phenomenal early game experience simply does not last. After opening a couple of businesses, you quickly realise that you've already hit the end game. There is very little difference between running a tiny corner shop versus a gigantic jewelry emporium in the heart of the city, with the exception being that larger stores are a pain to furnish. It feels great to outfit your starter shop yourself, grabbing individual shelves from the back of your car and placing them with care, but having to do the same for a large clothes store that needs you to place over 40 clothes racks to satisfy customer capacity gets dull very fast. There are no options to automate the more tedious aspects of the game later on, which puts a dampener on the experience. It would have been great to be able to save a template for your stores that you can later apply to others you open, to save you some manual labour. Isn't being rich all about just throwing money at stuff so you don't have to do anything? Let me pay some muscle to get my store ready for me, thank you. Even if you enjoy manually furnishing your businesses, you'll likely never even set foot back in them once they're up and running. Hiring and training staff is done through menus, as is assigning them to their work schedules. Once that's done, you automate the supply line using a warehouse and your HQ workers, the purchase and logistics agents. Again, you unfortunately cannot just tell the people you pay to handle your logistics to actually handle your logistics autonomously. You will need to set exact purchase limits and frequencies, as well as how much stock your stores should receive. Optimising this is a matter of watching the balance for a few days, then adjusting, then leaving it forever (or until you open another business that uses the same goods). It would have been nice to have an option to let some skilled managers handle this aspect as well once you're so rich that you really can't be bothered anymore. The need for manual micro management on your part makes buying out other businesses more of a tedium. They do come pre-furnished, but often need a few extra pieces that you will have to lug on over. Then, you will need to integrate your new acquisition into your supply chain by adjusting the imports and stock levels and assigning HQ agents to it. Tedious! Now, you would think that with such a heavy focus on micro management, there would be lots of things to actually manage. Tons of different products, maybe from different suppliers and/or countries. Rare artisan products with huge individual profit magins versus mass produced garbage that sells really well. Unfortunately, not really. Again, in the early game you are almost delusional at the prospect of running many different kinds of shops, but ultimately, there is only a handful of business types available. These are split into shops and offices. Offices are totally hands-off once you assign employees and maybe buy some marketing for them, they'll just start generating passive income. Shops are slightly more involved in that they need a supply chain, but you only ever have to worry about a handful of products. Gift shops for instance can only sell three types of goods: Cheap gifts, expensive gifts and soda cans. Meh. I would have liked more variety maybe. Same with the building interiors, these are the same for all properties and only vary by size and type of business. Some unique designs would have been awesome. I believe the game is struggling with its own identity. It wants to be a business sim, but it has a bunch of life sim aspects in it that slow it down. But neither aspect is 100% fleshed out, so ultimately, they both fall just short of being great. This game is almost amazing. It's so unique and it conjurs up images of old-school business tycoons but it just doesn't reach that level of complexity. Once you have a comfortable enough passive income (which is not hard to achieve), you lack motivation to move on. From that point, it's closer to an AFK clicker game than a business sim, open another few stores to watch that number go up, done. Reaching the zenith of New York high society should feel like a rush, instead it is a sad realization that you've exhausted what fun you had in the game. Maybe that's a hidden message to us, the audience, that money cannot buy happiness? I will say that the game is still in Early Access, so additional business types and goods can easily be added, as well as features such as auto-furnish or auto-balancing supply chains. However, I'm not sure how the actual end game can be improved with just more content.Show moreShow less

19.9 hours at review241 people found this helpful

Written during Early Access

Not recommendedSteam player

03/25/2023

As of right now I can't recommend this game due to a single fatal flaw: This is not a business sim. The game itself is great - in the beginning. Starting up a business, managing it, employing people, furnishing the business, that's all fun. However, the game scales very poorly - when you're a dozen hours in and start earning millions all that employing people, furnishing a business and so forth becomes a huge headache of micro-management. The game does not really supply you the means to scale up these processes and so the methods you was using at the beginning to employ people, furnishing and import goods for your single small local business are the same methods you use to run a huge holdings company with a dozen businesses. Getting 18 items a day delivered to your business and doing a trip to the furniture store for 60 items (the most any truck can hold) is okay when it's your first business and you only need a few things, but once you start buying huge stores that may need hundreds of furniture items it becomes an absolute painful chore.Calling an employment agency to hire a few people is fine when it's a few dozen people. However, once you're hiring hundreds of people having to hire them in batches of ten via a phone becomes mind numbing. Especially when you start receiving text messages from your employees about why they're unhappy and you have dozens of employees sending you complaints. The game really needs a way to automate or, at least, speed up the process of furnishing stores and hiring people, because until then this isn't really a business sim, it's a interior decorate sim and most of your time will not be spent making a fortune, but instead running back and forth to the Ikea and decorating buildings utilising the most tedious tools possible. Just for a concrete example: Suppose I wish decorate my business with exactly 60 clothing racks. To do this I need to get in my truck, go to the appliance store, stock up four racks, buy them, take them to the truck and transfer, go back into the store and repeat. This will take 15 trips in and out the appliance store. Then I need to drive to my business and begin unloading, again, only four at a time and this will take another 15 trips - then I need to place all the items down myself. It doesn't sound like a lot, but it really is and just doing this alone can easily take hours, because you also have to manage your characters hunger and sleep on top of all this. Now suppose I need 50 employees to run this store on all the checkouts for 24hrs (in-game), well, now I need to ring the employment agency and ask for a maximum of ten applicants, so I need to do this 5 times, I wait 24hrs, get the applicants and the need to read them all for specification and accept/deny. Again, this is all fine for your first few business, but now imagine you need to do this 80 times, which, yes, is a mission in the game. So, I'll change the review if they ever address these issues, but for now this is a big thorn in the game that seriously changes it from a business sim to a micromanaging interior decorator sim.Show moreShow less

22.5 hours at review218 people found this helpful

Written during Early Access

RecommendedSteam player

03/21/2023

Quite some time ago I had a dispute with the creator of this title, their last game changed direction from what was originally pitched to people who kickstarted it and their was a failing to see eye to eye. I preface with this so that you know there is no bias in this review, it is about as objective as one can be considering to this day I am still banned from the DIscord. The usual mantra in this day and age would be to damn the game out of spite or simply find something negative to highlight and feel like i got my own but did it truthfully ... On the contrary if Startup Company was the prelude to this masterful piece of game design then what happened had to happen. What you have here is an amazing mix of genres and ideas both new and borrowed to create something truly unique. So many "life sims" have come and gone in the past few years and none of them delivered anything more than a time management game with lots of clicking ... this is like a business sim done from the POV and gameplay style of GTA ... you are not a picture in the top left of the screen, you are an ingame character with needs and requirements to sustain your health. In doing so you can then use your business skills and he tools the world gives you (courtesy of uncle Fred) to start building your first business, and you RUN this business this is a living breathing thing that exists irrespective of whether you are ready for it ... and then you conquer that challenge and you automate by hiring staff and training staff, you spend cash to further enhance the appeal of the premises to customers. Every shop, is a physical building in the 3D world the player plays in. You don't use an order form (at first) to get your stock you physically drive to a wholesaler and carry boxes of items you intend to sell to the trunk of your car ... in time you will hire delivery vans, rent a warehouse and automate all this within the simulated world ... hell you will skip the middleman all together and start shipping contracts direct from the suppliers. The scope and potential for where this little masterpiece can go is measured only by the desire Jonas has to realise it ... honestly this is an Early Access title you don't just buy, but you support because you want to provide the means and feedback and benefit for just how far this rabbit hole can go. If you love tycoons and you love management games but you are not impartial to a bit GTA or something similar you would be absolute crazy to not give this a spin given it has a very reasonable pricetag aswell. Genuinely can't wait to see where this one goes and MAYBE just maybe my whole hearted support might mean I can return to the Discord and bygones be bygones.Show moreShow less

14.9 hours at review248 people found this helpful

Written during Early Access

Not recommendedSteam player

03/16/2024

Alpha 0.5 [18 May 2024, Playtime: +10.5 hours (> 2 weeks before thou) vs. last review] Overall comment (Unchanged as last review): For people like myself, not recommended; for some others, may be worthwhile Justifications: For people enjoy playing The Sims & GTA: Feature you might like: - Moving stuff around shop premises - Designing wall and floor, and furniture color sets - Driving in vehicles around the city for stocking, shipping, etc. - Scheduling business hours for optimisation For those like me who enjoys management game: Features that is lacking or strangely implemented: X Staff ranking, such as shop manager, region manager, etc. X Very shallow in management nature, you only need to employ a staff and they will just do the job as you expected X Only 4 companies doing import business, whereas other competitors have the same means for importing goods, so costs are basically all the same. You can only reduce your profit to compete, rather than finding low costs import. X Storyline seems strange, your "Uncle" just gives you everything you need. Just use the money and starting grinding. X Starting a business made too simple. There should be like utilities, business registration or similar, but none exists ingame. All you need are the first month's rent and deposit to pay, you can open however many business you want. In Alpha 0.5, Rivalry is the system they focus implementing. The system itself did improve the game enjoyment, but I still wont say more enjoyable for me. Why? What they implemented is just a factor for you to adjust the price constantly if you get the rival looking to beat you up. If you somehow managed and beat them down instead, you can just pay to buy out their businesses. Once they got no business, even if they have multiple owned properties, they are still "defeated" somehow... By the way, how you buy out their business you might ask. Its simple, just money, high enough they will just sell it no matter what. Frankly speaking, I do not leave many game reviews ever before, let alone a long review like this one. The reason I leave this long, is because there are quite some distance to my expectation from what it is there in-game. Do I enjoy the game so far? Well, yes to some extent. Again, just like my first review, it is quite fun setting up the first few shops and okay-ish to the grinding bit. However, after done setting up the first few and you can just use blueprints. Repeating the same over and over again and money will come in just fine. Yes there is rivalry now, but just set the price right, then you will be fine. So all the features ingame as-of today are reviewed here. My overall comment remains the same and maybe keep an eye on it for now if you are like me. Alpha 0.4 [Review: 16 Mar 2024, Playtime: 46.2 hours]: Review: https://pastebin.com/WYbNVVneShow moreShow less

46.2 hours at review206 people found this helpful

Written during Early Access

Source: original Steam user reviews. Helpful votes are an archived snapshot, not live data. Last collected: 08/15/2026.