DLCSupermarket Simulator - Electronics DLCLoading store offers
Supermarket Simulator
Supermarket Simulator turns routine shopkeeping into a cycle of stocking, pricing, serving and reinvesting. At ≈ $9.54 from 
Kinguin, weigh that loop against how much you want to spend on a relaxed management game, especially if the appeal is building and customizing a store over time.
You can manage the work alone or share stocking, customer service and deliveries with friends. If you are not in a hurry, the next announced Steam sale window is Dec 17, 2026 – Jan 4, 2027; participation and any discount are not guaranteed. This offer is ≈ $10.45 below Steam's current price of $19.99 for the same base edition.
Loading store offersKinguinSupermarket Simulator PC Steam CD KeyUnavailable in United States (1)
These offers are explicitly unavailable in United States — they cannot be purchased or activated there. You can still visit the store to review the restriction.
All-time low ~ $8.14across Steam & third-party stores
Loading store offers
Wishlist price
Set a target to receive an email when an eligible offer in your selected region is at or below that amount.
Price History
Past 36 months · Updated dailyHistorical Low~ $0.002025-06Current Low Across Stores~ $10.99JoyBuggy
Prices cover Steam and 39 authorized stores; only legitimate offers are counted. The chart shows weekly market-wide lows and Steam's official price across the past 36 months.
DLC
DLCSupermarket Simulator - Hardware DLCLoading store offers
DLCSupermarket Simulator - Bakery DLCLoading store offers
DLCSupermarket Simulator - Ice Cream DLCLoading store offers
DLCSupermarket Simulator - Essentials DLCLoading store offers
DLCSupermarket Simulator - Vending Machine DLCLoading store offers
01About Supermarket Simulator
Supermarket Simulator is a first-person shopkeeping game about turning a small store into a growing business. Arrange shelves and cold storage, order stock, set prices, serve customers, and balance satisfaction with profit. Expand and customize the shop, handle online orders and deliveries, and keep the premises clean and secure. On Steam PC, up to four friends can run the store together. Steam player reviews: 92% positive from 79,708 reviews. Interface languages: Simplified Chinese, English, French, Italian, German, Spanish, Portuguese-Brazil, Dutch, Japanese, Korean, Portuguese, Russian, Turkish, Danish, Finnish, Polish, Hungarian, Romanian, and Czech.
Credits
Developer
Nokta Games
Publisher
Nokta Games
Lowest recorded in 36 months
$0.002025-06-24 · JoyBuggyBase game · same records as the chart above; USD history, not a regional Steam low.Language support
| Language | Interface | Subtitles | Audio |
|---|---|---|---|
| Simplified Chinese | Yes | — | — |
| English | Yes | — | — |
| French | Yes | — | — |
Show 16 more languages
| Language | Interface | Subtitles | Audio |
|---|---|---|---|
| Italian | Yes | — | — |
| German | Yes | — | — |
| Spanish | Yes | — | — |
| Portuguese-Brazil | Yes | — | — |
| Dutch | Yes | — | — |
| Japanese | Yes | — | — |
| Korean | Yes | — | — |
| Portuguese | Yes | — | — |
| Russian | Yes | — | — |
| Turkish | Yes | — | — |
| Danish | Yes | — | — |
| Finnish | Yes | — | — |
| Polish | Yes | — | — |
| Hungarian | Yes | — | — |
| Romanian | Yes | — | — |
| Czech | Yes | — | — |
Steam PC edition data · 2026-10-19
02Before you buy
Play solo or together
Steam PC lists single-player and co-op, with up to four friends described in the game details.
Controller and languages
The Steam PC version lists full controller support. Interface language options are shown as {supportedLanguages}; full audio is not listed for these languages.
03Frequently asked questions
What do you do in Supermarket Simulator?
You stock and arrange goods, set prices, serve customers, and reinvest earnings to expand and customize your supermarket.
Can you handle online orders?
Yes. The game describes preparing online orders and delivering them yourself.
What security tasks are included?
You can use cameras and alarm sensors or hire security guards to deter shoplifting.
7.0
Overall Score
Graphics6.5
Audio6.5
Gameplay8.5
Story5
Content8
“First-person hands-on operation plus a three-tier staff system — the standard-bearer of the cosy daily-work-sim category.”
Our Verdict
## Overall
Commercial Standing and Critical Reception
Supermarket Simulator's 2024 viral standing in the casual indie scene is documented and undeniable. On the commercial side: Steam cumulative sales sit above 1.5 million units; the March 4, 2024 peak of 38,056 concurrent players is the 11th-largest 2024 launch by CCU; the title hit #12 on Steam's weekly grossing list for the same week; Steam reviews now sit past 74,000 with Overwhelmingly Positive sentiment at around 94%; the Chinese SteamCN 2024 "favorite indie game" community poll placed Supermarket Simulator in the top ten. The data converges on a clear conclusion: the game has stable category-leading standing in the PC indie market.
Critical reception runs lower than player consensus but covers the title's actual positioning accurately. Metacritic 75 (generally favorable), OpenCritic 76, GameSpew 80, GameTyrant 85, Metacritic user score 8.2, Gamersky player score 8.5, Gcores 8.5, 3DM strongly positive. The mid-tier critical scoring with high player consensus is a familiar reception structure in the casual indie genre — it reflects the press's relative restraint with "cosy and casual" categories alongside players' deeper appreciation of the actual experience, and it's the typical 2024 viral-indie reception profile, recognizable from how every breakout casual sim of the last few years has been received.
Who Should Buy, Who Should Walk, Version Guidance
The buyer profile is straightforward. Casual indie fans, players curious about the operational experience of running a business, players who want a slow-pace cosy experience, mod-creator-minded players are all squarely in the target audience. If you can buy into "first-person hands-on operation plus three-tier staff progression plus custom SKU pricing plus dense mod ecosystem," can accept the Early Access iteration cadence, and want the immersion of "taking a turn at being the boss" — Supermarket Simulator is one of the standard-bearers of the 2024 viral indie wave. The Chinese community sums it up: "it lets ordinary players take a turn at being the boss," and that captures the core appeal precisely.
The non-buyer profile is just as clear. Players chasing fast combat, players impatient with the early-game manual loop, players who insist on hardcore strategic depth should look elsewhere. Supermarket Simulator's "early manual loop plus fiddly pricing UI plus occasional employee AI bugs" stack is real friction for the first 5 hours — you have to push through the manual phase to unlock the staff system and the actual operational depth. If "immediate fun" is your priority, Dead Cells or Hades are better purchases. If "30 to 100 hours of operational satisfaction" is your priority, Supermarket Simulator is the right purchase. Players who need hardcore strategic depth should also be cautious — Supermarket Simulator's strategic ceiling is well below Two Point Hospital or Cities: Skylines. Version guidance: the Steam base build (about $12.99 at full price, containing the entire main loop) plus the optional mod packs (translation patches, Employee Training Program, product expansions, UI quality-of-life mods) is all you need. There is no paid DLC, no additional purchases required. Steam discounts regularly drop the title to the $9 range. The free Prologue release gives observation-mode players a low-risk 5-hour trial before committing. Chinese-speaking buyers don't need to hesitate on language — the base game ships with Simplified Chinese UI, but installing the Workshop's Chinese localisation optimisation patch is recommended for the smoother experience.
Historical Standing and the Irreplaceable Point
Strip away the commercial figures and the score sheets, and Supermarket Simulator's lasting contribution is as "one of the standard-bearers of the 2024 viral indie wave." That a four-person Turkish studio could break through against larger competitors in the category (PlayWay's catalogue specifically) and post 1.5-million-plus cumulative sales with a 38,000-CCU peak is itself an industry case study in "small-team-precision plus sustained iteration plus community co-construction." Chinese indie-developer community discussions routinely revisit Supermarket Simulator as the canonical model of the "Early Access sustained iteration plus free Prologue trial plus Steam Workshop mod ecosystem" three-leg strategy.
Supermarket Simulator and its category neighbours (Gas Station Simulator, Internet Cafe Simulator 2, Train Station Simulator, Powerwash Simulator, PC Building Simulator, House Flipper, and others) together built the 2020s daily-work-simulator category ecosystem. Category demand has compounded through 2024, reflecting urban-player demand for "a turn at non-real daily life." Supermarket Simulator's position within the category is "most accessible, smallest entry threshold, closest to ordinary players' intuitive sense of a shop" — the category-internal benchmark. The composite 7.0 score affirms the design completeness (first-person hands-on operation plus three-tier staff progression plus SKU pricing plus dense mod ecosystem), the gameplay-system ceiling (8.5 gameplay is the highest dimension), and the content-depth genre standing (8.0 content is the second-highest), and honestly acknowledges the lean narrative (5.0 story is the lowest dimension), the modest visual and audio scoring (6.5 each), the monotonous early manual loop, the fiddly pricing UI, and the occasional staff-AI bugs. It isn't the year's flashiest visual showcase. It is one of 2024's most representative casual indie games, and one of the best-executed Turkish indie efforts in the contemporary PC market.
Popular Steam reviews
Native-language selection · 10 reviewsSelected helpful reviews in this language show both recommendations and criticisms. This selection does not represent the overall positive rating; opinions reflect the version reviewed.
RecommendedSteam player
I work 40 hours a week in a supermarket, only to get back home and start all over again. Great gameShow moreShow less
28.7 hours at review2,889 people found this helpful
Written during Early Access
Not recommendedSteam player
this game is clearly the product of a lot of passion and love- i was really excited for 1.0 to release. but these latest updates feel rushed and frankly just Bad. new bugs that didn't exist before, unbalanced and unfun mechanics added for the sake of More Stuff, and god, the AI promotional art sucks, dude. it makes the game look cheap, and the fact the usage of AI art isn't disclosed makes me concerned that there could be more undisclosed AI art in the game. this game has 65 thousand reviews and you can't even be assed to pay a guy on fiverr to draw you some promo art? this game peaked with the shoplifter update and nosedived immediately afterwards.Show moreShow less
106.3 hours at review612 people found this helpful
RecommendedSteam player
Very addicting. Would be cool if they added co-op.Show moreShow less
22.1 hours at review1,933 people found this helpful
Written during Early Access
Not recommendedSteam player
I really love this game, BUT at it's current state I'll not play until there are improvements. It pains me to see that improving the restocking is nowhere to be seen in the game's roadmap. That has to be one of the most frustrating parts of the game, IMO. At first, you don't have many items to take care of and re-stock, but as your store grows and you start acquiring licenses, you basically need to have every single item in stock, otherwise customers won't find them and complain. When you acquire enough licenses, holy sh!t, the amount of buying and restocking that has to be done makes the game a burden: - Buy 10 boxes of whatever items. - Store all of them one at a time. - Buy 10 boxes of whatever items. - Store all of them one at a time. - Buy 10 boxes of whatever items. - Store all of them one at a time. - Buy 10 boxes of whatever items. - Store all of them one at a time. - Buy 10 boxes of whatever items. - Store all of them one at a time. Ad infinitum It usually takes me 10-20 minutes every day just restocking and I don't even have many licenses (2 or 3). I refrain from doing anything else in the game like upgrading the store and acquiring more licenses, just because I think of the toll that managing that stock will have on me. It stops being fun after a while. I really wish I could focus on expanding my product selection and expanding and organizing my store to my liking, but I spend most of my time restocking... Dev, PLEASE make this a priority in your roadmap if other players feel the same way. Customization and making the store bigger is useless if you have to spend a real time hour every day just restocking. There's a few ways I could see improvements in that area: 1. The re-stockers SHOULD BE ABLE TO pick up the boxes that have been bought and place them in the rack by themselves. This could be optional or an upgrade to the re-stockers, so that players can manage the stock themselves if they so desire. 2. There could be an auto buy feature, so that you can schedule item purchases for the next morning; 3. The limit of buying 10 boxes at a time makes no sense, unless that is for performance reasons; 4. Picking up a single box at a time, going to the street, then to the storage multiple times is really cumbersome. Maybe consider picking up multiple boxes at a time; 5. There could be a feature to buy the exact amount of boxes the racks are missing of a specific item. There are just some of the things I can think of right now, but they would GREATLY improve the experience of the game and allow players to focus more on other aspects of the game.Show moreShow less
17 hours at review528 people found this helpful
Written during Early Access
RecommendedSteam player
I desperately want an update to able to use numpad at the cash registerShow moreShow less
1.3 hours at review1,931 people found this helpful
Written during Early Access
Not recommendedSteam player
This game has big potential, but right now I can't recommend it yet. IMO it is very close to being recommended though: Good: I don't really know what it is that kept me going to store level 27, it does scratch some kind of itch that is hard to explain. It's satisfying when you see a customer puts 6 bags of dishwasher tablets (high profit) on the conveyor belt, beep beep beep, sorting the coins, giving change, closing the register and just walk around the store to check how it's going. That's fun for a few hours. Also good: no bugs as far as I can see. Bad: The restockers are doing a mighty fine job now, that's a big help. However, in order to keep track of your stock you have to constantly be walking up and down the store and storage room, remember where products are placed and trying to memorize that when you walk up to the computer to order stuff. Ideally, this would all be visible in one screen on the computer. When a rack is empty the restockers will put any product in its place, making you lose track of what is where. Ugly: At this point I see little point in progressing any further, I won't unlock anything new that makes things more fun, only more complicated. Expanding the store and products would only give more headaches trying to keep stock up to date, without an increase of fun anywhere. The atmosphere is very dead, it gives off a liminal space-vibe which is fun for a few hours but then you're like what am I doing here. There is little feedback from the robotic customers, even less from your cashier or restockers. What I'd like to see: social interactions, questions from customers, adapted behaviour of customers in relation to prices, store layout - the staff should have more depth, skillpoints, different wages, training. Marketing to affect customers (discounts, coupons, posters, in-store marketing). The ambiance should be a part as well, with plants and proper lighting to increase customer satisfaction. You could have the option to become a low-priced store with little ambiance while still drawing customers to the low prices, or you can make it a fancy store with marble floors and jack up prices, just to see that you will be visited more by customers in fancy clothes, paying higher prices. Play music in your store at a price to draw in more customers etc. etc. etc. - the options are endless. Right now there is also no competition, no insight in how your prices affect the overall turnover or profit, no clear way to see what your choices actually have for effect. At this point it is more Restocking+cashier simulator, it could be so much more. The core gameplay needs to be more fun. I'm hoping the updates will keep coming regularly because I think this game could be absolutely wonderful.Show moreShow less
15.6 hours at review495 people found this helpful
Written during Early Access
RecommendedSteam player
Store Mgr at Walmart for +40 hours/week just to come here and do it all over again. AMAZINGShow moreShow less
4.4 hours at review1,457 people found this helpful
Written during Early Access
Not recommendedSteam player
Firstly, take the 100% positive reviews with a grain of salt. This game, although in early access, is awful. I have completed Gas Station Simulator, have played many other sim style games and this is laughable. The main thing is that this is not even a Supermarket Simulator at all, in fact, its a stock control simulator. Would make more sense calling it "Warehouse Simulator". The reason I say this is hard to explain, so here is a real situation to help understand: In Supermarket Simulator, you purchase stock, stock your shelves and a rush of customers come in and buy all these products. Now the big issue here, is that EVERY SINGLE CUSTOMER BUYS LIKE THEY ARE DOOMSDAY PREPPING. It takes you 20/30 minutes to buy everything, restock the shelves, throw away the boxes, until you're finally ready to open, and one single customer buys 8 boxes of spaghetti and 6 packs of coffee. You also can employ staff! Sounds amazing right? The issue here, is that the staff sit on a till, and that is quite literally it. They do absolutely nothing else. There's no order in the game at all, just buy boxes and put them on the shelves. You can't move individual products, you can't decorate your shop, and there's 2 fridges you can buy and 2 shelves. That's it. Again, I understand it is in early access, but its getting disgusting that these low effort, unity asset flip games are gaining as much traction as this one is getting, perhaps with the assistance of purchasing reviews. Wait a year or so before even thinking about spending £10 on an unity asset flip. This one isn't even done well.Show moreShow less
7.4 hours at review451 people found this helpful
Written during Early Access
RecommendedSteam player
Store Mgr at Costco for +40 hours/week just to come here and do it all over again. AMAZINGShow moreShow less
0.7 hours at review1,213 people found this helpful
Written during Early Access
Not recommendedSteam player
Game is fun, but discord mods and admins are not helpful and are outright dismissive of the communities concerns. Any legitimate concerns that were brought up in the server regarding a possible security breach were treated poorly and with a level of support that could make Comcast customer service seem decent in comparison.Show moreShow less
14.5 hours at review442 people found this helpful
Source: original Steam user reviews. Helpful votes are an archived snapshot, not live data. Last collected: 08/14/2026.